About Me

My story — from macro-economics to human truth

I spent the first half of my career convinced that value was created by systems, structures and strategy. I was wrong — and discovering why changed everything.

2000 — The power of numbers

I graduated in Economics in Brazil, captivated by the structural analysis of industrial growth. I spent my early years as a Strategic Planning Manager and Economic Research Analyst, publishing works on industrial business cycles.

I understood the what and the how of the corporate engine — but something kept escaping the models. A variable that didn't show up in the data.

I began calling it the Who.

2012 — The human variable

Recognising that numbers are merely the footprints of human effort, I moved into Business Strategy and Human Resources. As an HR Manager, I built systems that were meant to empower people — from HR business intelligence dashboards to compensation structures redesigned from scratch.

But even then, something persisted: success that looked exceptional on paper often masked a quiet exhaustion within the teams.

The systems were working. The people inside them were not.

2012 — The human variable

Recognising that numbers are merely the footprints of human effort, I moved into Business Strategy and Human Resources. As an HR Manager, I built systems that were meant to empower people — from HR business intelligence dashboards to compensation structures redesigned from scratch.

But even then, something persisted: success that looked exceptional on paper often masked a quiet exhaustion within the teams.

The systems were working. The people inside them were not.

2017 — The leap that changed everything

I didn't leave Brazil for a career opportunity. I left for love. I married a French man and exchanged my country, my family, my career and everything I had built — for a life I chose entirely with my heart.

Four years later, we divorced.

I was in a country that was not mine, with a heart that was broken, and a career I had to rebuild from scratch. I could have gone back. Instead, I stayed — and asked myself, perhaps for the first time without distraction, who I really was beneath all the roles I had been playing.

That question became my life's work.

2019 — The final laboratory

In France, I completed my MBA at IAE Aix-Marseille and spent the following years as an HR Business Partner and Learning & Development Manager inside complex European and EMEA organisations — including Lifescan (EMEA medical devices) and Alstom (Global - Digital & Integrated Systems).

These roles confirmed what I had been sensing for two decades:

Sustainable excellence is not a result of more processes. It is a result of the fundamental state of being of the people who lead them.

2025 — Where it all arrives

Today I work at the intersection of neuroscience, strategy and intuition — as a Certified Intuition Coach.

Not because I chose it as a career move — but because my own journey made it inevitable.

I know what it costs to suppress what you know in order to perform what others expect. I know the exact moment when thinking stops being enough.

And I know that the answers you are looking for are not in another framework, another promotion, or another plan. They are already inside you.

I ask the questions that lead you back to them.

When did you last make a decision that came entirely from you?

If you don’t remember, let’s talk!